Digital Marketing Tactics All Businesses Should Use

Zohaib Hassan is the CEO/Founder of SnapWeb Services, an ROI driven, data-obsessed full-services digital marketing agency.

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If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, jarring shift to an audience more frequently online will leave behind many lasting effects on how businesses reach their target audience.

In a post-pandemic world, 56% of business leaders that utilize digital tools report that at least half of their sales occur online. While many businesses plan on decreasing spend, depending on the channel anywhere from 40–59% of large national brands intend to increase their ad spends across digital channels. That’s just the big guys.

But with all the financial stress facing small business owners, you may be worried about adding yet another cost to your budget. And marketing agencies can often seem like sharks circling businesses.

However, you don’t need a dedicated agency or a large advertising budget to make your mark in the digital realm. Here are some digital marketing tactics that all businesses, regardless of size, can benefit from:

Update Your Google My Business Listing

To some, this suggestion may seem obvious; in fact, if you otherwise don’t do anything else on the digital front, you most likely still maintain your Google My Business listing. But how quick are you to update your listing when you make changes to your business?

Of course, if you’ve changed your hours of operation, address, phone number or website, you need to update your listing right away. Google My Business is also a great place to show off your menu (for restaurants) or products and services. And don’t forget to update your photos. If you don’t maintain your photo section, your listing will be at the mercy of uploads from random visitors.

Bolster Your Social Media Presence

Everyone, even B2B companies, stands to gain from an involved social media presence. Of course, it’s important to utilize the correct platform. For example, a Main Street clothing boutique might find little use for a LinkedIn profile, while a steel bar…